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Even five years before, advertisers had to negotiate with publishers to fix a price for buying the ad space. More often than not, this task is carried out by media buyers who would intervene on behalf of the advertiser with various publishers to get the best possible deal.
Now, this job of negotiating is done by AI because of miraculous advancements in Machine Learning. In the world today, over 75 percent of the ads now are done through programmatic advertising. It is becoming increasingly popular among advertisers now to use programmatic advertising to narrow down platforms that are best to run ads.
Since video is a prevalent form of media that both adults and kids engage with, advertisers vastly prefer it. Hence, programmatic advertising is used to get the best price possible and the best platform to publish the ads to ensure better ROI.
It is a dream come true for marketers to advertise their campaign videos to all their target audiences. Programmatic advertising is what makes it possible for marketers to achieve something very close to that.
We can define programmatic video advertising as using AI or bots to buy ad spaces on behalf of the advertiser. The advertiser would be able to choose the requirements of the ad space that the bot would look for. Complex algorithms are behind what makes programmatic video advertising so successful.
Brands and Companies now rely on programmatic video advertising, realizing the numerous benefit that programmatic video advertising offers. After the publisher is selected through real-time bidding, the ad space is bought, and finally, the ad is displayed to the target audience.
Programmatic video advertising changed the old-fashioned way using newer technology to make the process more automated and smoother. There are numerous advantages of using programmatic video advertising that you should consider as a marketer.
Programmatic advertising allows advertisers to make changes very quickly as they don’t have to talk to anyone. They can update the age range for which the video campaign is running or change the gender of the target audience for the ad campaign.
The process is straightforward, and there is no need to have an elaborate meeting with any parties involved. You can see all the data in real-time, making it very easy for you to make necessary changes in the ad campaign, preventing further losses.
It is effortless to use programmatic advertising. You no longer need to attend a meeting or participate in corporate negotiations. The AI does this job for you. Your job is to provide the algorithm info of your idea target, and it would take care of the rest of the work for you.