Everything You Need To Know On Programmatic Video Advertising

Even five years before, advertisers had to negotiate with publishers to fix a price for buying the ad space. More often than not, this task is carried out by media buyers who would intervene on behalf of the advertiser with various publishers to get the best possible deal.

Now, this job of negotiating is done by AI because of miraculous advancements in Machine Learning. In the world today, over 75 percent of the ads now are done through programmatic advertising. It is becoming increasingly popular among advertisers now to use programmatic advertising to narrow down platforms that are best to run ads.

Since video is a prevalent form of media that both adults and kids engage with, advertisers vastly prefer it. Hence, programmatic advertising is used to get the best price possible and the best platform to publish the ads to ensure better ROI.

What is Programmatic Video Advertising?

It is a dream come true for marketers to advertise their campaign videos to all their target audiences. Programmatic advertising is what makes it possible for marketers to achieve something very close to that.

We can define programmatic video advertising as using AI or bots to buy ad spaces on behalf of the advertiser. The advertiser would be able to choose the requirements of the ad space that the bot would look for. Complex algorithms are behind what makes programmatic video advertising so successful.

Brands and Companies now rely on programmatic video advertising, realizing the numerous benefit that programmatic video advertising offers. After the publisher is selected through real-time bidding, the ad space is bought, and finally, the ad is displayed to the target audience.

Why Should You Use Programmatic Video Advertising?

Programmatic video advertising changed the old-fashioned way using newer technology to make the process more automated and smoother. There are numerous advantages of using programmatic video advertising that you should consider as a marketer.

Make Changes in Real-Time

Programmatic advertising allows advertisers to make changes very quickly as they don’t have to talk to anyone. They can update the age range for which the video campaign is running or change the gender of the target audience for the ad campaign.

The process is straightforward, and there is no need to have an elaborate meeting with any parties involved. You can see all the data in real-time, making it very easy for you to make necessary changes in the ad campaign, preventing further losses.

Saves Time

It is effortless to use programmatic advertising. You no longer need to attend a meeting or participate in corporate negotiations. The AI does this job for you. Your job is to provide the algorithm info of your idea target, and it would take care of the rest of the work for you.

You can focus on the essential tasks at hand because of programmatic video advertising. This process is both very efficient and also saves a lot of valuable time. Furthermore, because of programmatic video advertising, there is no need for any middleman to negotiate. So the publishers also get a better price while the cost gets reduced for the advertiser.

It is more efficient

With behavioral data, programmatic advertising can detect which customers would be ideal for showing your video ads. Ads shown to people who are not interested in your offer are simply a waste of your advertising budget. With programmatic video advertising, you are entirely removing that risk.

Now, you have stats and analytics to know which platforms would work better for you. You won’t need to rely on luck like in old times when advertisers published their ads on TV, newspapers, and Radio. You can use technology to optimize your ad campaign and only target people interested in what you have to offer.

Access to More Data

With Programmatic video advertising, you get access to more data which eliminates any need for guesswork. You can run a thoughtful and well-planned video advertising campaign because of the data that would be available to you. You can see how your ad campaign is performing and use the data to make the campaign better for next time.

The data are given to you in real-time, allowing you to act on them instantly, which was not possible before. Data is a precious currency of modern times, and to advertisers, their worth is significantly more. You can learn a lot about user behavior by analyzing data that you would get from programmatic video advertising.

Target Different Devices

You can choose the best device to run your video ad campaigns on to improve the chances of conversion. Programmatic video advertising uses data to determine the best device to show the video ads to your target audience. You can target your audience by displaying ads on desktops, laptops, tablets, mobile, and others.

More Transparency

Previously advertisers had to trust the media companies with the type of platforms their money is spent on. With the invention of video programmatic advertising, this has changed. Now, advertisers know precisely on which platforms their ads are being displayed. They can also see other metrics and know exactly where their money is going.

Things you should be aware of before using Video Programmatic Advertising

Programmatic video advertising also has certain demerits that you should know about before deciding to use them for your video campaign. We have listed them down for your convenience.

Fraudulence

Since programmatic video advertising is done through bots, the system is not 100% reliable. Hackers can trick the bots into driving the price of the campaign higher artificially. You don’t have much control over the system except relying on the platform to deliver the best service.

As programmatic video advertising is becoming more popular new ways are being developed to deal with this problem. You can also choose the best Demand Side Platform online with an excellent reputation to avoid being deceived.

Technical Knowledge Requirements

You would need sufficient technical knowledge to run a proper ad campaign using programmatic video advertising. Although it is easy to use, there are not many resources or training materials available to learn more about the system. Since it is a new system, it can sometimes be challenging to use the platform.

Have to Rely on Data from Third-Party

Advertisers have no choice but to believe the metrics they get from third-party sources when using programmatic video advertising. The quality of the data that is provided to an advertiser is often questionable.

To solve this problem, you need to choose a reliable demand-side platform that would provide you with the correct information. Issues like lack of control, trust issues, and fraudulence can be solved if only the advertiser chooses the right demand-side platform.

Want to start programmatic advertising for better ROI?

Programmatic video advertising is a new way of marketing. Hopefully, after reading our guide, you know exactly what it is and how you can use it to market your business. You can consult with Bidtimize, which is an AI-driven platform that connects both publishers and advertisers. You can get the service at the best price possible as a member of Bidtimize. Now is the best time to get started with programmatic video advertising to get the best ROI by running video campaigns.

• Programmatic Video Advertising
• Third-Party Data
• What is Programmatic Video Advertising?

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WRITTEN BY

Bidtimize

Bidtimize is a full stack programmatic platform built for data-driven marketers. We are using the latest and greatest RTB technologies of artificial intelligence-powered tools to create futuristic, unique, and powerful displays advertising that are tailor-made to achieve your campaign goals.

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